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Client: Fashion Forward
E-Commerce Platform Redesign for Fashion Forward
💻 Web Development
The Challenge
Fashion Forward, a growing online fashion retailer, was struggling with:
- High cart abandonment rates (78%)
- Slow page load times averaging 6+ seconds
- Poor mobile experience leading to lost sales
- Outdated design that didn't reflect their premium brand
Our Solution
We implemented a comprehensive digital transformation:
- Complete UX Overhaul - Streamlined the checkout process from 5 steps to 2
- Performance Optimization - Migrated to a modern headless architecture
- Mobile-First Redesign - Built a responsive experience optimized for mobile shoppers
- Visual Refresh - Created a sleek, modern design that elevates the brand
The Results
After launch, Fashion Forward saw remarkable improvements:
- 📉 Cart abandonment reduced to 42% (46% improvement)
- ⚡ Page load time under 2 seconds (70% faster)
- 📱 Mobile conversions up 185%
- 💰 Overall revenue increased 120% in first quarter
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